Research Blog: Music Video Conventions

In this music video, we will be portraying a message about how suicide and other harmful things to yourself can be prevented. This stems from people getting bullied, being left out, or physical & emotional abuse. In this circumstance, we will be focusing on someone who is going through a rough patch in their life, and how it ultimately changes for the better. Hip hop music generally focuses on the teen bracket, and most people starting from ages of adolescence to their teen years experience suicidal thoughts and acts of self harm. The use of Mis En Scene plays an important role in these types of music videos, because it portrays the theme of the video, coinciding with its lyrics.

The lyrics display a strong message to the audience and urges a call to action. Personal lyrics are also a great thing to have for the attempts of making a change. It also represents the overall setting and context of the music video. Props and camera shots help add to the narrative of the music video and adds more of a meaning towards the overall message. Displayed in our music video will be showcasing how these impactful issues can be resolved.

Choosing this song is a great way to break away from the stereotype most adults believe about hip hop. Many people have a negative connotation towards hip hop. People believe it glorifies violence, sexualization, drug use and it can be ver egotistical. However, Logic broke several hip hop stereotypes with this song. His song has greatly impacted the youth of today. By bringing attention to sensitive topics like suicide with the infamous line “I don’t wanna be alive” Logic has stimulated a well needed conversation in many homes.

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AICE Media Studies

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