Commercial Blog: Nike Vs. Under Amour Grand Finale

I thought I would be fine using the Nikkon D3200 camera as this laptop has an SD card slot but the problem I had was that my SD card didn't fit in the slot. During my editing is when I realize that I have another clothing brand appearing in the finished ad. So I took the opportunity the next day to tweak the film so that it finally shows the images of both brands in one to let others know that this is a collaborative promotion. The reason is that it allows a certain message to be shown in the ad. So from my imagination I was able to sum up a few last-minute moments and since one of the actors doesn't own anything from the Nike brand I made a little tweak to allow two different brands to co-exist in my ad.

The two brands I choose are Nike and Under Amour. I would leave it alone if I don't see the logo but I can recognize it on one of my actor's shirts while editing. I plan to dub or add music to the ad to make it fun while the ad continues. Each actor put in a lot of effort and made things easier for me by suggesting things and movements I can use because it rains. We tried to film a scene and the result was not good, one of the two actors got injured but in the end he was fine.

I started editing at 10:45 am and finished at 2:13 am the next day. I only took that long as I was having trouble going through all my takes and figuring out which ones I wanted to use. I actually left this error in there, as it matched the video better for the period. This specific segment I wasn't able to film on short notice so I edited the movie to suit it and I honestly have to pay tribute to these two boys for helping me film on such short notice for them. Toni is the one who helped me adjust the camera and focus it to help get the shots I wanted.

It also helped keep things true to the storyboard I planned to follow. I was able to get a little insight into what some directors go through when they plan the scene and that daily life issues stand in the way of progress. The filming of all my takes took about 4 hours. Within that time I was able to get in some bloopers and messing shots so we ended up redoing a lot of them. At the end of it all things went great although we all went home soaking wet from sweating and the rain of course.

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AICE Media Studies

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